What Is an Intermodal Marketing Company (IMC)?
An Intermodal Marketing Company (IMC) orchestrates shipping solutions by combining modes like trucking, rail, and ocean transport to offer cost-effective and efficient logistics options for shippers.
What Should You Prioritize When Choosing an IMC?
1. How Reliable Is Their Customer Service?
Customer service is the highest differentiator for top-performing IMCs. The best providers go beyond generic tracking tools by offering personalized communication, proactive updates, and tailored solutions when delays occur. Always review client testimonials—look for feedback around responsiveness, issue resolution, and transparency.
2. Does Their Customer Base Reflect Your Needs?
Consider whether they primarily serve large-scale, high-volume shippers, or smaller, boutique clients. Smaller IMCs may offer attentive, customized service, while larger ones may bring more robust infrastructure and resources.
3. Are They Environmentally Responsible?
Rail-based intermodal transport significantly cuts down on fuel usage and carbon emissions. Many IMCs participate in sustainability programs like EPA SmartWay or other green initiatives to reduce their environmental footprint. This is a key consideration for companies with eco-conscious operations or branding.
4. Do They Embrace Innovation and Technology?
Reliable IMCs invest in real-time tracking systems, improved logistics platforms, and streamlined workflows to enhance performance and visibility. Partnering with a provider that values technological advancement ensures you’ll benefit from greater efficiency and scalability.
5. How Well Do They Communicate?
Strong communication can make or break intermodal logistics. Look for IMCs that go the extra mile—combining automated updates with direct, proactive contact—to let you know of disruptions and suggest alternate routes.
6. Can They Handle Expansion and Scale?
Evaluate whether the IMC has the infrastructure and network to scale with your business. Do they offer access to warehouses, distribution centers, and regional networks that can support growth?
Why These Criteria Matter
Choosing the right IMC isn’t just about finding the lowest rates—it’s about reliability, innovation, communication, and shared values. The ideal IMC becomes an extension of your logistics strategy, helping to reduce costs, improve delivery quality, and support sustainability goals.
Why Jansson Logistics Stands Out as Your IMC Partner
At Jansson Logistics, as an independent agent of Landstar, we deliver expert intermodal solutions that combine service excellence, environmental stewardship, and tech-driven logistics. Whether you’re a high-volume shipper or require personalized care, we tailor every solution to your business needs.
Contact Jansson Logistics today to learn how we exceed expectations in intermodal service—across service, sustainability, and responsiveness.
